Make experiences your profit engine
A free weekly letter for retailers who want their in-person experiences to become the most profitable part of the business. (Most) every Tuesday.
One idea per issue
No roundups, no link dumps, no filler. One usable insight on turning bookable experiences into profit.
Real operators, real moments
What I actually see across thounsands of experience retailers — what works, what's leaking, what to fix.
For retailers who mean it
If you treat your experience(s) as a flagship rather than an afterthought, this is for you. If you want generic marketing tips, plenty of those are elsewhere.
Your experiences are either your most profitable asset or an expensive afterthought.
Most retailers bury the in-person moment in a grid of equal choices. It's the highest-margin, most-referred thing they own — and they treat it like a side item. Every Tuesday I write about how to stop doing that.
Mark Sandeno. Founder & CEO of Experiences
I've looked closely at thousands of retailers running bookable experiences as the CEO of Experiences — and I write every week about how the best ones turn those moments into their most profitable, most loyal, most-referred asset.
Must-read thinking for retailers that care about high ROI bookable experiences
Free weekly letter on leaning into profitable retail experiences. Every Tuesday.
